E-mail marketing is a very powerful marketing tool when it is timely, and relevant. Novia Marketing has perfected a new social listening tool that allows us to monitor consumer digital footprints, and email them in real-time when we determine that they are in the market for a specific product or service.
We have access to see and identify:
- Social Media postings and likes (Facebook, LinkedIn, etc.)
- E-mail servers and correspondence
- Specific Competitor Domains
Triggered Email Marketing ™ allows you to find the audience that is trying to find you, as well as contacting your competitor’s prospects in real time. We’ll follow these 3 simple steps to set-up your triggered campaign:
Step 1: Create a set of terms to help identify who is in the market for your product/service and gather all competitor domains and company names.
Step 2: Create the rules that govern who receives an email from your company and how often.
Step 3: Email your prospects in real time as they are looking for your product/service or visiting your competitor’s domains.
In addition to e-mails, we can reach the targeted audience on multiple devices and platforms, including geo targeted ads and direct mail.
Because we mix and match data across channels, we can re-verify the authenticity of end consumers we target. We only will deploy against 2X and 3X verified consumers. This allows us to offer Total Brand Security and peace of mind to our clients.